Plan for Productivity

October 18th, 2011 by admin No comments »

Don’t mistake activity for results; just because you’re doing something doesn’t mean you’re being productive. What makes a day productive isn’t just crossing things off your to-do list; it’s working on the really important things in your business. In order to be productive, you need to manage your time and your workload. That means planning. And that means faithfully using a planner/calendar.

Use a planner/calendar

The single most effective action you can take to become more productive is to use a planner/calendar. I use both terms, “planner” and “calendar”, because planning and scheduling are actually two different functions that you should incorporate into the same device. You should enter all time-specific commitments, both business and personal (the calendar function), then plug tasks from your to-do list into the times that are left (the planner function.) If you have not been using a planner/calendar consistently you will be amazed at how much simpler and more productive your life can be.

Once you start using your planner, you’re rarely faced with a blank page when you turn the page to a new day. You’ll have already entered time-specific to-dos, follow-ups, project pieces, meetings, errands and phone calls on the days you need to address these tasks. When you can see the day is about to overflow, you can start re-prioritizing, rearranging and rescheduling if necessary to avoid creating a schedule that you cannot possibly execute.

Keep only one

Schedules are much too busy these days to rely on memory alone. You need one single place to keep track of all meetings, tasks, projects, and follow-ups. Keep all time commitments, whether professional, personal, or family in a single calendar. Otherwise, sooner or later you will forget something or double-book yourself. One important note, enter both work and family/personal commitments into your calendar.

You may currently be using several calendars: one on your phone, another on your computer, a third in a little notebook you keep in a purse or pocket, and perhaps a family calendar hanging on the wall. As long as your information is scattered in lots of different places, you’ll find it difficult to be truly organized and productive. You need one single calendar that you trust because you know it has all the information in it you need to be where you’re supposed to be, and what you’re supposed to be doing at any given time.

Keep it with you

The best planner/calendar is one that can capture thoughts and to-dos wherever you happen to be so you will use it consistently. Therefore, you should choose something, whether paper or electronic, that’s small enough to have with you all the time.

You might find the best way to go is with some combination of paper and electronic. Some people keep their calendars in Outlook or Google Calendar, and then print it out for a longer range view.

Keep everything in it

Your planner needs to be the one-stop-shop for everything you have ever promised anybody, including yourself, that you would do. It needs to be a trusted system that contains your meeting schedule, projects, task lists, status notes, follow-ups, and cross-index to your tickler file. If you’re conscientious about keeping your planner up to date, you can completely relax and know you won’t overlook anything.

Keep lists

Using lists effectively is the secret to success. Important thoughts occur to us spontaneously throughout the day-things to do, to follow up on, to buy, to talk with someone about. If you don’t capture them immediately, they’ll be gone. Keep your lists in one place and keep that one place with you all the time so you can enter things you want to do before you forget them. Don’t let yourself develop the habit of jotting things down on multiple pads of paper. I’ve seen too many people frustrated by notepads all over their office, each one with the top half-dozen sheets of paper covered with lists of various sorts. The result is they don’t know where to look next. What has already been done and what has been overlooked are lost in the visual clutter of half-completed, partially crossed-off lists.

You may decide to separate your list into tasks of different categories, but at least if everything is in one place you’ll know exactly where to look when you are at the store, on your way to a meeting, ready to return phone calls, or when you find yourself with a few extra moments to get something done. To make things easy, that one place with all your lists should be in your planner/calendar! That way, you can quickly transfer a task from one of your lists right into your calendar if you see you have an open slot in your schedule. » Read more: Plan for Productivity

How to Get Clients: Enrolling High End Clients With EASE

October 17th, 2011 by admin No comments »

So how do you begin enrolling any client, yet alone high-paying clients, smoothly and systematically without selling your soul? “Enrolling Clients with E.A.S.E.”. It’s an acronym, but it’s also simple and effective.

1. E is for Educate. As soon as you begin approaching your market with the intent to educate you will win over a large crowd very quickly. Rather than taking the “beat ‘em over the head with promotions” you should simply educate your market on your topic of interest. You can do this with online articles (like the one you’re reading), online videos, blog posts, social media sites, teleseminars, webinars, podcasts, etc. It really doesn’t matter as long as you are comfortable with the format and willing to do it with regularity.

2. A is for Application. I know that a lot of marketing trainers are fond of the “free sessions” method of enrolling clients, but I am not a huge fan of this approach. For starters it seems a bit deceptive to promise a free coaching call just to try and push someone into a coaching program.

You will also be attracting a lot of “tire kickers” who really aren’t interested in investing with you in the first place. This can be very time-consuming and extremely frustrating.

Instead, I would rather be up front and let people know that I have a program that I am offering. I will share some general details and emphasize the end-results that they can expect if we work together. Next I will invite them to fill out an online application to first see if I feel that they will make a good match as a client. Then we can schedule a call together so that they can ask any questions they would like about the program.

3. S is for Strategize. During the call together I don’t turn it into a sell-a-thon. I like to do some coaching and mentoring to allow them to see what is truly possible if we work together. This is a great way to “over-deliver” by providing value that they didn’t anticipate. You don’t need to spend hours doing this; 15-20 minutes is all it should take. You’re not trying to give away the farm and if you try to give too much you’ll just overwhelm your potential client and lose the opportunity to work together.

4. E is for Enroll. This is where the rubber meets the road. Too many service providers simply end the conversation without asking for the business. You’re not running a charity so the responsibility is yours to ask for their business. If you’ve done a great job on the previous 3 steps then this should be smooth and authentic. No need to hard-sell anyone. » Read more: How to Get Clients: Enrolling High End Clients With EASE